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ABM Software

Unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts.

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Deepen your relationships. Differentiate your value.

All the tools you need to run a successful ABM strategy across Marketing and Sales.

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Account-based marketing software that makes selling to high-value accounts easier than ever.

  1. ICP Workflow

    Set up your ABM strategy with ease.

    Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Set up default properties to tag accounts and buying roles. Leverage AI-powered recommendations of target accounts to ensure sales never misses a beat. And do it all within HubSpot Smart CRM, which tracks your existing customers and qualified leads so you never have to worry about losing important contact details across marketing and sales.

  2. Target Accounts-3

    Enable collaboration across teams.

    Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. Make use of the Target Accounts Home feature, which gives both teams a bird’s eye view of progress across all target accounts. And with Slack capabilities, you’ll have stronger account-based collaboration than ever. Everyone can come together to support high-value target accounts, create channels named after the deal or account, regularly post KPIs, and share notes automatically between Slack and HubSpot for posterity.

  3. Account Overview

    Attract high-value accounts and forge deeper relationships with more personalized engagement.

    HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account. With new account-level targeting added to the LinkedIn Ads integration, you’ll have the ability to target companies by target account status or tier, and contacts or subsets of contacts at target accounts. The account overview sidebar, the ABM playbook for sales reps, and a native integration to link your HubSpot and LinkedIn Sales Navigator accounts, help further deepen your relationships with people over time, helping build more authentic connections with stakeholders within each account.

  4. ABM Dashboard

    Track and measure from end to end.

    Track and measure key milestones throughout an account’s journey, continuously using data to adapt and iterate on your ABM strategy. Get a more detailed understanding of what’s happening at an account level with the account overview feature, or get a higher level view using out-of-the-box ABM reporting dashboards. You can even use company scoring to identify the highest value accounts and help prioritize reachout.

Integrate with tools you know and love

Lean on our rich ecosystem of app and strategic partners to help you customize your ABM strategy.

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Awards in 2020: Here's what software review website G2 has to say about HubSpot’s Marketing, CRM & Sales Software

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  • enterprise 2020_best usability-3
  • Mid-market Enterprise Spring 2020-1
  • small business 2020
  • Ben Stavely _ Tribe Dynamics
    Selling to large accounts is a team effort. HubSpot's ABM tools have made it easier for our marketing and sales teams to collaborate around accounts and track progress, leading to more efficient sales cycles and better deal predictability.
  • virginia lucett_Hammertech
    HubSpot’s ABM tools are a powerful addition to their robust platform. We have our entire revenue team working together inside HubSpot focused on account-based strategies. The coordination and handoff is seamless. Plus, the reporting makes account analysis easy, ensuring we’re doing more of what works and less of what doesn’t.
  • Caio Donald
    HubSpot's ABM features have really helped, as we've turned our efforts to this type of strategy. Getting out-of-the-box features that let us see and target key accounts is a huge win, and tracking, reporting and performing marketing actions is now even easier.
  • Jessica-Engel-Sigstr-1
    As a HubSpot and ABM superfan, I’m really excited to see the additional account-based features being rolled out to assign, track, and report on top tier accounts. These new features will really help marketers keep their top accounts in the forefront and make it much simpler to tell the full story of their account-based success.
  • Studytube_ Wytze Jan Atsma-1
    Hubspot's ABM module empowers us to structure, monitor and direct our marketing efforts to our ideal customers on a company as well as individual level.

Team-friendly packaging to unlock more value

HubSpot’s new tools for account-based marketing are now available in Marketing Hub Professional and Sales Hub Professional products. With the majority of new ABM tools shared between Marketing Hub and Sales Hub, it’s easier than ever for teams to work better together.

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Sell to high-value accounts with more collaboration, less complication.

Turn your target accounts into customers with a successful account-based sales and marketing strategy.

Get a demo
Deepen your relationships, differentiate your value.