Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
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AI Capabilities: Generate content and complete tasks faster with AI-powered HubSpot tools.
Stay Engaged
What ActiveCampaign Offers:
- Through customer engagement automations such as contact scoring for site visits and adding lead scoring points to contact form submissions, ActiveCampaign ensures that users are able to engage with their customers and move them through the sales process.
- ActiveCampaign's Conversion Attribution report measures the effectiveness of all touchpoints that led up to a customer's conversion. Although, the report only shows a last-touch attribution method, versus multi-touch.
What Sets HubSpot 
- Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
- Generate new leads with email, landing pages, forms, and ads — and use segmentation tools to do it at the right place and time.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Drive Productivity
What ActiveCampaign Offers:
- Using the automation builder, you can create automation workflows that accomplish a wide variety of tasks. ActiveCampaign provides users with a number of ways to save time and help stay productive.
- Sales and marketing is crucial in driving productivity; ActiveCampaign offers a Marketing + CRM bundle with three tiers for email, marketing, and sales automation features.
What Sets HubSpot 
- Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
- Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation.
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
Empower Connections
What ActiveCampaign Offers:
- ActiveCampaign serves as a reliable email marketing solution; however, in the realm of social media and ad management, it may not offer the comprehensive capabilities you're seeking.
- Custom Reports allow you to generate reports that provide insights into marketing and sales, helping you identify trends, opportunities, and business growth based on the specific data you require. To create custom reports, ActiveCampaign requires users to upgrade to the enterprise plan.
What Sets HubSpot
- Marketing Hub provides you with social media tools that allow you to schedule and publish updates, monitor terms, and analyze performance.
- HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
AI Capabilities
What ActiveCampaign Offers:
- ActiveCampaign’s Content Generation provide customers with the ability to generate email content in context. Once the customer provides a prompt, the AI will generate three options to choose from. Customers can refine the options with specific feedback until they get the version that best suits their needs.
- Content Generation is currently in a public beta.
What Sets HubSpot
- HubSpot Content Assistant helps helps growth professionals ideate, create and share AI-powered content, all in one place. It uses artificial intelligence to suggest topics, headlines, and even complete sentences. You can use Content Assistant to create blog posts, landing pages, emails, and more.
- Campaign Assistant generates copy for landing pages, emails, or ads in just a few clicks so you can focus on tasks that need a human touch.
| Feature |
HubSpot
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ActiveCampaign |
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Base License
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Marketing Hub Professional
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ActiveCampaign Professional
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Email Marketing
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Deliverability Monitoring
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A/B testing
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Email Analytics
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Workflow & Approval Automation
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Reporting
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Campaign Management
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Predictive Content
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Split Automation Testing
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Email Health Reporting
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Social Media & Ad Management
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SEO Tools
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Dynamic Personalization
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77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
HubSpot gives me more customized options than ActiveCampaign for every touch point we have.
Rosellina Castagna
Marketing Director
Convierte Más
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