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CMS Hub®

Content Management System

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  • Content management software that's flexible for marketers, powerful for developers, and gives your customers a personalized, secure experience.

  • Free and premium plans that grow with you. Editions starting at:

    - $0/month (USD) Free
    - $23/month (USD) Starter
    - $360/month (USD) Professional
    - $1,200/month (USD) Enterprise

  • Includes drag-and-drop page editing, modern themes, AI content assistant (in public beta), SEO recommendations, personalization, memberships, ecommerce, premium hosting and security, and more — all powered by a customer platform that allows you to build seamless digital experiences for your customers.

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Take control of your website with CMS software that has something for everyone.

Say goodbye to complex content management systems, frequent manual updates, and a patchwork of tools that don’t talk to each other — and say hello to CMS Hub. Get everything you need for your website in one comprehensive yet easy-to-use CMS solution that marketers, developers, and IT teams love. 

Solutions to Your Top Content Management Challenges

Website builder simplified user interface

Build a Website With Ease and Efficiency

CMS Hub is the content management system you need to easily create dynamic website pages for every visitor — optimized for conversion across every device.

Get your site up and running with a marketer-friendly interface, publish content at scale with the help of AI-driven tools (in public beta), or take advantage of HubSpot’s developer tools for full site customization and advanced use cases.

Popular Features

  • Drag-and-Drop Website Builder
    Update and create pages without a developer’s help or custom code. Publishing changes on the fly has never been easier.

  • Content Assistant (Public Beta)
    Get help from AI to quickly write search-optimized content, making it easier to attract quality site traffic.

  • 100+ Modern Themes
    Use one of HubSpot's pre-built website themes with the option for custom development. 

  • Blog Maker
    Publish quality posts with a free blog maker that widens your brand’s reach and grows your audience.

  • Fully-Integrated CRM
    Track site visitors in one place and create personalized digital experiences leveraging CRM data.

  • Dynamic Content

    Build dynamic content to make updates across your entire site quick and easy.

Interface showing how to drag a button onto a web page

Create a Personalized and Optimized Experience for Every Website Visitor

Transform your website into a powerful marketing machine with HubSpot’s intelligent CMS.

Seamlessly optimize and personalize your website content to deliver an unparalleled user experience that drives conversions and helps you achieve your business goals.

Popular Features

  • Personalized Content
    Tailor your website's content to drive engagement and create a better experience.

  • SEO Recommendations
    Optimize your website's pages and blog posts to rank higher in search engines with actionable insights and data.

  • A/B Testing
    Test variations of your pages and content to see what performs best.

  • Memberships
    Develop membership-based content for an exceptional and personalized experience without plugins.

  • Advanced Analytics & Reporting
    Easily track your website's performance, monitor key metrics, and get interaction insights.

  • Contact Attribution
    See which marketing channels and campaigns are driving the most traffic and conversions.
Website analytics example

Scale With Powerful Web Infrastructure and Governance

Get in the driver's seat of a powerful content management system that delivers scalability and governance over all digital assets. From premium cloud hosting to GDPR functionality and access restrictions, get everything you need to grow and thrive in a fast-paced digital landscape.

Popular Features

CMS Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Free

No credit card required

$0/month

Popular features

  • Website pages & blog
  • Drag-and-drop editor
  • Basic SEO recommendations
  • Managed cloud hosting
  • Connect a custom domain

Starter

Starts at

$23/month

Popular features

  • Everything in Free
  • No HubSpot branding
  • Additional website pages & blog posts
  • Personalization tokens
  • Live chat & email support

Professional

Starts at

$360/month

Popular features

  • Everything in Starter
  • Personalization through smart content
  • Advanced SEO recommendations
  • Dynamic content
  • A/B testing & reporting

Enterprise

Starts at

$1,200/month

Popular features

  • Everything in Professional
  • SSO
  • Custom objects
  • Additional root domains
  • Limit access to content
Get a demo of premium editions Get started with free tools

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

It’s already easy to use. But we’re still here for you.

We’re here to help your whole team stay ahead of the curve as you grow.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 857-829-5060

After just 6 months, CMS Hub customers grow their website traffic by 128% and inbound leads by 97%, on average.

See How Customers Use CMS Hub to Grow Better

ClassPass

ClassPass Uses CMS Hub to Increase Conversion Rates

The Challenge

The team at ClassPass needed an easy-to-use CMS so marketers could update their website without a developer.

The Solution

With CMS Hub, ClassPass centralized their marketing efforts into a single platform and enabled their marketing team to take ownership of their website, helping increase lead conversion rates by 52%. 

"We don't have to rely on an engineer to make updates. It's given us the flexibility to move fast as we grow." - Amanda Raines, Head of B2B Marketing, ClassPass

Read the full case study

WWF elephants

WWF

WWF Calls Attention to Nature Loss and Climate Change With HubSpot

The Challenge

As a large international organization, WWF needed a powerful and easy-to-use CMS to organize their global campaigns. 

The Solution

By pairing CMS Hub with Marketing Hub, WWF gained greater insight into their website visitors, enabling better segmentation.

“HubSpot gives us a holistic understanding of our users’ actions across our website, emails, and social pages, connecting the dots without having to rely on separate analytics tools for each channel." - Digital Communications Specialist, WWF

Read the full case study

G2 Badge: Best Results, Mid-Market, Summer 2023
G2 Badge: Best Usability, Mid-Market, Summer 2023
G2 Badge: Leader, Mid-Market, Summer 2023
G2 Badge: Leader, Summer 2023
G2 Badge: Leader, Enterprise, Summer 2023
G2 Badge: Leader, Europe, Summer 2023

Voted #1 in 291 Categories

Read case studies

A CMS powered by an all-on-one customer platform

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Get started free

Frequently Asked Questions

A content management system (CMS) is software that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.

HubSpot’s CMS software allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you're providing your customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.

HubSpot’s content management system is called CMS Hub. You can get started for free with HubSpot's free CMS tools, or if you’re looking for more advanced features to help scale your content marketing operations, HubSpot also offers premium CMS Hub features in its Starter, Professional, and Enterprise editions.

CMS Hub, Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Operations Hub are each part of our complete customer platform to help you grow better. When you use two or more products together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

While you do not need a developer to create and edit pages in the CMS, access to a developer will help you customize your website and build out more complex functionality for your business’ specific needs. You can access the HubSpot CMS developer documentation to explore developer features and connect with the HubSpot CMS developer community.

If you don’t have access to a developer, there are plenty of themes in our asset marketplace that can be used out of the box. Or you could work with one of our solutions partners who can help you customize the CMS to meet your needs.

Popular HubSpot content management system features include:

  • SEO recommendations to improve your search rankings
  • Beautiful, pre-designed website themes
  • Direct integration with HubSpot’s CRM features
  • Reporting and analytics to understand what happens when people land on your pages and why
  • An easy-to-use drag-and-drop editor that makes design customization a breeze

Getting started with a content management system is almost instantaneous. When you give your team CMS access, they’ll be able to get logged in and started right away.

For more in-depth functionality like SEO and reporting, you’ll need to spend a bit more time within the product to get the most of it. However, you’ll be able to turn it on and get up and running as soon as your team signs up.

No. While many of our customers use CMS Hub for their entire corporate website, CMS Hub can also be used for smaller microsites to help your marketing team move quickly and better manage your customers’ digital experience with your company. Use CMS Hub to create an event hosting platform, an LMS, or a campaign-specific website.

Powerful alone, even better together.

Each product in HubSpot’s platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

  • Marketing Hub

    Marketing Hub

    Marketing automation software to help you drive revenue with high-quality leads, save time and resources, and measure and optimize your marketing investments.

    Learn about Marketing Hub

  • Sales Hub

    Sales Hub

    Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

    Learn about Sales Hub

  • Service Hub

    Service Hub

    Customer service software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.

    Learn about Service Hub

  • Operations Hub

    Operations Hub

    Operations software that syncs your apps, cleans and curates customer data, and automates processes — so all your systems and teams work better together.

    Learn about Operations Hub