Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
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AI Content Assistance: Create AI-powered content, all in one place.
Stay Engaged
What Mailchimp Offers:
- Mailchimp, an email marketing service and marketing automation platform, helps businesses keep their customers engaged through a combination of tools and strategies.
- Mailchimp provides a variety of pre-built templates to create custom emails. Templates typically require customization to make them more appealing and captivate your audience.
What Sets HubSpot 
- Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
- Generate new leads with email, landing pages, forms, and ads—and use segmentation tools to do it at the right place and time.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Drive Productivity
What Mailchimp Offers:
- Mailchimp offers marketing automation tools that enable users to streamline their marketing workflows. Users can create automated email campaigns that trigger based on specific actions or conditions.
- Mailchimp’s advanced-scheduling software is an add-on that allows you to create one-on-one or group services that include customizable descriptions, location, and availability options.
What Sets HubSpot
- Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
- Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation.
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
Empower Connections
What Mailchimp Offers:
- Through segmentation, Mailchimp enables you to tailor your email campaigns to suit customer preferences and behavior. By segmenting your audience, you can target specific customer groups with relevant content.
- Reporting in Mailchimp allows you to understand how people are engaging with your email marketing. To compare campaign data, users must upgrade to Standard or higher plans.
What Sets HubSpot
- Marketing Hub Enterprise gives you advanced reporting tools like multi-touch revenue attribution and customer journey analytics to help you optimize the customer experience.
- HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards. Make strategic decisions that optimize your marketing with web traffic analytics and campaign reporting.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
AI Capabilities
What Mailchimp Offers:
- Email Content Generator is a tool that helps marketers create personalized email marketing campaigns.
- When using the generator, customers are given three options of copy to choose from that match their industry, marketing intent, and tone of voice.
What Sets HubSpot
- HubSpot Content Assistant uses artificial intelligence to suggest topics, headlines, and even complete sentences. You can use Content Assistant to create blog posts, landing pages, emails, and more.
- Campaign Assistant helps you generate copy for landing pages, emails, or ads in just a few clicks so you can focus on tasks that need a human touch. Create and share AI-powered content, all in one place.
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HubSpot
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Mailchimp |
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Base License
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Marketing Hub Professional
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Mailchimp Premium
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Email Marketing
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Deliverability Monitoring
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A/B Testing
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Email Analytics
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Workflow & Approval Automation
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Reporting
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Ad Management
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Limited Tools |
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SEO Tools
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Multi-Channel Marketing Campaigns
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Subject Line Helper
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Dynamic Content
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Contact Create Attribution
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Conversational Bots
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Reporting Dashboards
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Account Based Marketing
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77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
HubSpot CRM is very import friendly, so bringing in data from MailChimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
Nathan Bliss
Chief Sales Officer
Kinsta; Previously used Mailchimp
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HubSpot is trusted by over 177,000 businesses in more than 120 countries.
Comparison Library
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App Ecosystem
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Free Email Marketing Tools
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Attract More Customers with HubSpot today!
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
