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Shows a simplified Marketing Hub user interface where a marketer has set up an automated email nurturing campaign
Marketing Hub®

Marketing Software

Get a demo Get started free

  • Marketing software that enables you to drive revenue, save time and resources, and measure and optimize your investments. All on one easy-to-use platform.

  • Free and premium plans that grow with you. Editions starting at:

    - $0/month (USD) Free
    - $18/month (USD) Starter
    - $800/month (USD) Professional
    - $3,600/month (USD) Enterprise

  • Drive revenue by connecting with leads at the right time and place across email, landing pages, forms, and more. Manage your contacts and campaigns in one place and use automation tools to scale your efficiency. Measure the success of your campaigns using powerful reporting tools. All powered by the data in your CRM to enable customer connection at scale.

HubSpot Video

All your marketing tools and data can be connected in one place.

You need to connect better with your customers, your teams, and your data. Marketing Hub is the connected way to market. It links your tools and experiences to unite your teams — all on a platform that connects your data. Deeper connections with your customers mean even better results.

Solutions to Your Top Marketing Challenges

HubSpot simplified user interface showing a user creating an email message and adding a CTA button with the drag-and-drop editor

Drive Revenue

Marketing Hub gives your team the tools to tailor offers and messages to your audience. Those insights and personalizations make your offers relevant, attracting quality leads who are ready to convert.

Now you can create marketing strategies that align with customer needs, and help your business grow.

Learn more

Popular Features

  • Forms

    Generate leads from your website using a powerful online form builder.

  • Live Chat
    Help site visitors with targeted welcome messages and chat automation.

  • Salesforce Integration
    Connect HubSpot to Salesforce for a fast, reliable, bi-directional sync — no technical work required.
Simplified user interface in HubSpot showing how a user can use AI to create an email nurturing campaign

Save Time and Resources

Streamline your marketing efforts with the help of AI-based marketing tools. You can automate content creation, track campaign performance, and boost ROI.

Automation and AI can help marketing teams streamline routine tasks, increase efficiency, and drive results.

Learn more

Popular Features

Simplified user interface in HubSpot showing metrics a user would see in their reporting dashboard, including traffic sources, blog post views, and the traffic sources of qualified leads

Measure and Optimize

Make strategic business decisions that optimize your marketing efforts with the data you need. HubSpot’s advanced marketing reporting tools help you understand your customer journey, track campaign performance, and boost ROI with data-backed decisions.

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Popular Features

  • Marketing Analytics

    Make smarter, data-backed decisions with built-in analytics, reports, and dashboards.

  • Dashboards & Reporting

    Integrate data from your existing business apps in HubSpot to unite all your data — and build powerful custom reports.

  • Advanced Marketing Reporting

    Prove the effectiveness of your campaigns and make data-driven  decisions with greater certainty than ever before.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Free

No credit card required

$0/month

Popular features

  • Email marketing
  • Forms
  • Landing pages
  • Live chat
  • Blog

Starter

Starts at

$18/month

Popular features

  • Everything in Free
  • Multiple currencies
  • Email health insights
  • Calls-to-action
  • No HubSpot branding

Professional

Starts at

$800/month

Popular features

  • Everything in Starter
  • Campaign management
  • SEO
  • Social media
  • Custom reporting

Enterprise

Starts at

$3,600/month

Popular features

  • Everything in Professional
  • Predictive lead scoring
  • Adaptive testing
  • Multi-touch revenue attribution
  • Customer journey analytics
Get a demo of premium editions Get started with free tools

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

It’s already easy to use. But we’re still here for you.

We’re here to help your whole team stay ahead of the curve as you grow.

  • Education
    Grow your skills with free HubSpot Academy courses and certifications.

  • 24/7 Customer Support
    Get help by calling, chatting with, or emailing our customer support team.

  • Apps
    Integrate with over 1,500 third-party apps and tools.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 857-829-5060

After 6 months, Marketing Hub customers see:

  • Email Icons ES (square)

    115%

    increase in inbound leads

  • 81%

    higher deal close rate

  • 108%

    more website traffic

See How Customers Use Marketing Hub to Grow Better

Howard University

Howard University School of Business Ditches Spreadsheets to Maximize Corporate Sponsorships

The Challenge
Howard University’s school of business needed a better way to manage corporate partnerships.

The Solution
With Marketing Hub and Sales Hub, spreadsheets gave way to clear CRM data and improved communication, leading to a fully-funded program and happy sponsors. 

“Workflows and templates save us so much time. It’s also easy to clone existing emails, change a few things, and then set up new workflows.” - LaToya Turner, Program Coordinator

Read the full case study

ResellerRatings

ResellerRatings Increases New Customer Growth by 60%

The Challenge
ResellerRatings struggled with the technical heaviness of its Salesforce CRM, and its lack of revenue reporting.

The Solution
When ResellerRatings replaced Salesforce with the full HubSpot CRM platform, it achieved a 60% increase in new customer growth quarter-over-quarter and a 76% decrease in customer churn rate.

"Since switching to HubSpot, we increased traffic 25% to our landing pages and our conversion rate went up 5%." - Christina Kay, VP of Marketing, ResellerRatings

Read the full case study

Airstream trailer

Airstream

Airstream Generates 78% More Leads at Scale with HubSpot

The Challenge
As Airstream grew, they needed a simple way to generate more leads at scale and distribute them amongst their network of dealers.

The Solution
Airstream and Element Three generated 78% more leads than a previous campaign by implementing a journey-based advertising strategy using Facebook Lead Ads within HubSpot. More importantly, they generated leads at scale — decreasing cost per lead by roughly 44%.

“We’d recommend Marketing Hub to most businesses in B2B or B2C that are looking to ramp up their lead generation efforts.” - Tim Morse, Digital Marketing Manager at Element Three, digital agency for AirStream

Read full case study

G2 badge: Leader, Summer 2023
G2 badge: Momentum Leader, Summer 2023
G2 badge: Best Usability, Enterprise, Summer 2023
G2 badge: Best Relationship, Enterprise, Summer 2023
G2 badge: Best Results, Mid-Market, Summer 2023
G2 badge: Leader, Small Business, Summer 2023

Voted #1 in 291 Categories

Read case studies

Drive revenue, save time and resources, and optimize your investments with Marketing Hub.

Get a demo
Get started free

Frequently Asked Questions

Marketing software helps you engage and convert leads with dynamic, automated campaigns across various channels, and measures the effectiveness of your strategies with powerful built-in reporting tools.

Use marketing software to make it easy to organize all your business’ marketing assets, data, and tools in one place — bridging the gap between Marketing and Sales. No matter what size your team is, HubSpot's marketing software can connect you with your customers, teams, and data.

Popular features in HubSpot’s marketing software include the ability to:

  • Build personalized, automated marketing campaigns
  • Design and host search-optimized blog posts and web pages
  • Manage all of your social media accounts in a single place
  • Get your whole team speaking with one voice with campaign management tools
  • Track your marketing performance with built-in analytics and custom reporting

HubSpot's marketing software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features and customer support in its Starter, Professional, and Enterprise editions.

Getting started with marketing software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like blogs, email marketing, and analytics will be ready to go as soon as they log in.

For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

If you’re using tools other than Salesforce, you’ll find more than 1,500 apps in our app marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

Your HubSpot account includes flexible, customizable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.

With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.

We're built differently. Marketing Hub provides connected tools and experiences, all as part of HubSpot's CRM platform. Marketing Hub isn’t like a lot of software. You don't have to manage various point solutions to bring your systems and data together. The best part? Marketing Hub is powerful and easy-to-use: It’s customizable without being complicated, and empowering instead of overpowering. No matter how intricate your tactics, organization, or data, Marketing Hub makes it possible to power deep customer connections with ease.

Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub are each part of our complete CRM platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

Powerful alone, even better together.

Each product in the platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

  • Sales Hub

    Sales Hub

    Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

    Learn about Sales Hub

  • Service Hub

    Service Hub

    Customer service management software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.

    Learn about Service Hub

  • CMS Hub

    CMS Hub

    Content management software that’s flexible for marketers, powerful for developers, and gives customers a personalized, secure experience.

    Learn about CMS Hub

  • Operations Hub

    Operations Hub

    Operations software that lets you easily sync and curate customer data, and automate business processes.

    Learn about Operations Hub