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Pardot vs HubSpot

Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.

Get started with Marketing Hub today!
Get started free
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HubSpot

HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.

Use our free email marketing tools today!

Pardot

Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together.


Pardot, also known as Marketing Cloud Account Engagement, is a marketing automation platform designed to help businesses streamline their marketing processes, nurture leads, and effectively align sales and marketing efforts.

MarketingHub_Email-templates-2_with frame

Key Capabilities of Marketing Hub

  • Stay Engaged: Drive revenue with high-quality leads.

  • Drive Productivity: Save time and resources with efficiencies that scale.

  • Empower Connections: Measure and optimize marketing investments with strategic reporting.

What Sets HubSpot Apart

Stay Engaged

What Pardot Offers:

  • Pardot allows users to develop relationships by sending relevant content to prospects during the lead nurturing process, which helps to maintain interest and keep them moving through the sales funnel.
  • Pardot Einstein Lead Scoring uses data science and machine learning to discover business’s patterns of lead conversion. Based on these patterns, Einstein predicts which current leads to prioritize. Einstein Lead Scoring requires add-ons.

What Sets HubSpot Apart:

  • Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
  • Better understand and nurture your customers with deep contextual data through custom behavioral events and custom objects.
email automation_EN

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)

Drive Productivity

What Pardot Offers:

  • Pardot marketing automation allows you to streamline marketing processes, enabling team members to focus on nurturing leads, building connections, and delivering personalized content.
  • While there is an existing sync between Pardot and Salesforce campaigns, the sync is one way and requires Salesforce Connect and Connected Campaigns to be turned on. Once this is set up, you can only create campaigns in Salesforce Sales Cloud, not in Pardot.

What Sets HubSpot Apart:

  • Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
  • Stay organized with the ability to manage both contacts and campaigns. Automate lead nurturing and create multi-channel customer experiences to scale engagement across touchpoints.
MarketingHub_Lead-generation_with frame-2

Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)

Empower Connections

What Pardot Offers:

  • Reporting in Pardot provides insights into prospect behavior and campaign performance, refining strategies that help to optimize connections and nurture relationships.
  • Account-based marketing encourages marketing teams and sales organizations to work together. These features require Pardot Plus editions or Sales Cloud Enterprise or higher.

What Sets HubSpot Apart:

  • Marketing Hub Enterprise gives you advanced reporting tools like multi-touch revenue attribution and customer journey analytics to help you optimize the customer experience.
  • HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
MarketingHub_Traffic-analytics_with frame

Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)

Feature Comparison

  • HubSpot Differentiated Features

    Marketing Hub Enterprise
    • Social Media & Ad Management
    • SEO Analytics
    • Content Strategy & Optimization

  • Pardot

    Pardot Advanced
    • Predictive Analytics
    • Competitor Monitoring
    Feature HubSpot Pardot
    Base License
    Marketing Hub Enterprise
    Pardot Advanced
    Email Marketing
    ABM Tools
    Campaign Management
    Workflow & Approval Automation
    Reporting & Dashboards
    Sales & Marketing Collaboration Tools

    $$$

    Requires Salesforce Emails & Alerts
    Advanced Reporting (MTRA & CJA)

    $$$

    Requires B2B Marketing Analytics Plus
    Engagement History Dashboards
    Predictive Analytics
    Business Units

    $$$

    Requires Business Units Add-On
    SEO Recommendations & Optimizations
    Social Media Management
    Ad Retargeting and Management
    Content Strategy & Optimization
    —
    Get a demo
    —

    Total Cost of Ownership

    HubSpot

    Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.

    • Implementation: The average time to activation for Marketing Hub Professional is around 2 months and 77% of Marketing Hub Professional customers display high feature usage (source).
    • Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (source)
    • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.

    Pardot

    The Pardot pricing may look pretty straightforward, but it’s layered and more complex with add-ons and supplemental costs than at first glance.

    77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.

    Read more in the HubSpot Annual ROI Report.

    Capability
    HubSpot
    Pardot
    Base License
    $$
    Marketing Hub Enterprise
    $$
    Pardot Advanced
    Contacts
    10,000
    10,000
    Onboarding
    $
    $
    Service & Support
    Phone, Chat & Email support included
    20% of net licensing fees
    Training & Educational Resources
    Included:
    HubSpot Academy, Community
    Included:
    Trailblazer Academy, Community
    Migration
    Not Required
    $$
    Add-on
    Customization / Configuration
    Easy to customize & configure in-house
    $$$
    Often requires partner or developer support
    Developer Support
    $
    $$
    Integrations
    $
    App Marketplace
    $$
    Salesforce AppExchange
    Maintenance / Admin
    Enjoy a seamless platform built on one code base
     
    Admin not required
    $$$
    Set-up and maintain connectors for multi-cloud integrations

    ~20 work hours to configure, with regular updates (source)
    Sandbox
    Included
    Included
    —
    Talk to Sales
    —

    For more information on Pardot’s pricing, visit their pricing page.

    Calculate Your ROI with HubSpot

    Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

    Calculate Your Return Calculate Your Total Cost

    Marketing Software That Grows With You

    Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

    What are customers saying?

    HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023.

      In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience.

      Julie Strachan

      Senior Marketing Manager

      BOYD, Former Pardot User

      BOYD for HS Website
      Read the case study

      HubSpot is trusted by over 194,000 businesses in more than 120 countries.

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        Attract More Customers with HubSpot today!

        Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.

        Get started free
        Get a demo