Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
Stay Engaged
What RD Station Offers:
- RD Station’s segmentation allows you to filter and select leads from your database based on specific criteria, resulting in a dynamic list, which enables you to develop and implement customized marketing strategies tailored to specific requirements.
- RD Station’s lead management tools aim to recognize the various stages that your potential clients go through and establish the appropriate information to provide at each phase. Most lead management functionality requires the highest tier plan, Pro.
What Sets HubSpot 
- Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
- Generate new leads with email, landing pages, forms, and ads—and use segmentation tools to do it at the right place and time.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Drive Productivity
What RD Station Offers:
- WhatsApp for business is a real-time communication channel. The WhatsApp button in RD Station saves information a user registers in a form, and then saves it in the lead base, allowing you to continuously engage with leads via an email or automation.
- Success Plans within RD Station are intended to help you plan and organize all Inbound Marketing efforts in one location, from initial setup to your first Lead Generation campaign. This functionality only comes standard with the highest tier plan, Pro.
Why HubSpot Wins
- Connect your WhatsApp Business account to HubSpot with ease to communicate with your customers, track conversations, and strengthen relationships - all within HubSpot.
- Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation.
Empower Connections
What RD Station Offers:
- RD Station’s integration with SEMRush provides a keyword dashboard that allows you to monitor the optimization of specific keywords. This helps you understand which messaging is most effective and helps to shorten the distance to the appropriate audience.
- RD Station’s marketing BI helps users determine the ROI of their online marketing approaches, comprehend their sales funnel's performance over time, and identify opportunities for enhancing their Acquisition Channels and Campaigns. Marketing BI is only available with the highest tier plan, Pro.
What Sets HubSpot
- Marketing Hub provides you with the social media tools needed to connect with the people who matter most. Key features include publishing content to social networks, setting up keyword monitoring and linking all your interactions back to your CRM.
- HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards. You can also generate custom reports so you can answer key business questions in one place.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
| Feature |
HubSpot
|
RD Station |
|---|---|---|
|
Base License
|
Marketing Hub Professional
|
RD Station Pro
|
|
Email Marketing
|
|
|
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Landing Page/Forms
|
|
|
|
Campaign Management
|
|
|
|
Reporting & Dashboards
|
|
|
|
WhatsApp Integration
|
|
|
|
SEO Recommendations & Optimizations
|
|
|
|
Social Media Tools (Keyword Monitoring, Post Calendar & Scheduling)
|
|
|
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ABM Tools
|
|
|
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Blogging & Content Management
|
|
|
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Ad Retargeting & Management
|
|
|
|
—
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|
—
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77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
| Capability |
HubSpot
|
RD Station |
|---|---|---|
|
Base License
|
$$
Marketing Hub Professional |
$
RD Station Pro |
|
Contacts
|
2,000
|
Up to 5,000
***Pricing based off # of contacts |
|
Onboarding
|
$$
|
Included
|
|
Service & Support
|
Phone, Chat & Email support included
|
Knowledge Base & Email support included
|
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
RD University
|
|
Migration
|
$
Add-on
|
Not Included
|
|
Customization / Configuration
|
Easy to customize & configure in-house
|
Requires third party support
|
|
Developer Support
|
$
|
$
|
|
Integrations
|
$
App MarketPlace |
$
App Store |
|
Maintenance/Admin
|
Enjoy a seamless platform
built on one code base Admin not required |
$
Low Code 1 admin |
|
—
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—
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The biggest thing that's different with HubSpot is that it eliminates the obstacle to getting our marketing done. With marketing software that we used in the past, we would try to create a campaign or develop lead scoring, but the barrier to execution was too high. It just seemed overly complex or we would have needed to hire a consultant. We would never end up getting it done. When we switched to HubSpot, those obstacles were removed. We now can do things quickly and efficiently.
Jeff Furst
Founder, President, CEO
Frust Person
HubSpot is trusted by over 177,000 businesses in more than 120 countries.
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Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
