Enhance Personalization
What Wordpress Offers:
- WordPress provides nearly 9,000 themes to personalize your website to your organization. Some themes are minimal in their implementation and may require customization through plugins or additional code, while others will completely overhaul parts of your WordPress interface.
- By adding a WordPress plugin to your site, you can expand its capabilities and customize it to suit your needs. Prior to installing some plugins, you may be required to meet a certain level of quality before they can be offered to you. Additionally, there are both free and paid plugin options within the directory.
What Sets HubSpot 
- With HubSpot, you don’t need to be a developer to build a beautiful, branded website. Our drag-and-drop website builder makes it easy to build a custom website for your business in no time at all. Drag and drop modules into place, and preview your content before it goes live.
- Showcase your brand's personality and captivate your desired audience with an extensive collection of pre-designed templates and themes. Additionally, CMS Hub offers various customization features to make your website truly unique, no add-ons necessary.
According to HubSpot internal research, 64% of web managers whose sites receive 6-10 page views per visit use HubSpot’s content management tools. (source)
Drive Results
What Wordpress Offers:
- WordPress comes equipped with the necessary tools and features to create SEO-friendly content right from the start. The tools allow you to add titles, meta descriptions, headings, alt text, tags, and customize URLs.
- With WordPress Business and Premium plans, users have access to Google Analytics, which provides a way for tracking traffic to a site. To obtain access to in-depth reporting, users are required to utilize plugins (which may be an additional fee).
What Sets HubSpot
- HubSpot's SEO tools provide keyword optimization recommendations for your website. These recommendations are prioritized to show which optimizations will have the greatest impact. You can easily identify which pages need updates and take the recommended actions to improve your site's ranking.
- On CMS Hub, you can run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design. You can compare each version's performance in the page's performance data, then select a winning variation.
CMS Hub Professional and Enterprise customers see traffic to their websites increase by 211% or more after 12 months. (Hubspot Annual ROI Report)
More Secure
What Wordpress Offers:
- WordPress is a dependable and secure content management system that regularly releases patches and updates to address known security issues. However, the vast plugin and theme library is the primary cause of security concerns for WordPress sites.
- “WordPress is the most popular CMS on the Internet. It’s also the most hacked. For example, in 2020, Wordfence reported more than 2,800 attacks per second targeting WordPress." (source)
What Sets HubSpot
- CMS Hub handles the security of your website for you so you can focus on your visitors' and customers' experience. Our goal is to provide you with the peace of mind that your site is hosted on one of the most secure CMS available on the market today.
- With 24/7 threat & security monitoring, flexible user permissions, and customized security settings to meet your specific needs, you’ll have everything you need to effectively manage your company’s website on the HubSpot Platform.
CMS Hub Professional and Enterprise customers see traffic to their websites increase by 211% or more after 12 months. (Hubspot Annual ROI Report)
AI Capabilities
What Wordpress Offers:
- WordPress does not offer any native AI capabilities; users are required to add/purchase plug-ins.
What Sets HubSpot
- HubSpot’s Content Assistant helps you create content faster and easier. It uses artificial intelligence to suggest topics, headlines, and even complete sentences.
- Content Assistant tools natively integrate with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blog posts, landing pages, marketing emails, and more.
| Feature |
HubSpot
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Wordpress |
|---|---|---|
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Pre-Built Themes
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Drag & Drop Editor (WYSIWYG)
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SEO Recommendations & Optimizations
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24/7 Security Monitoring & Threat Detection
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$$$ Requires Plug-In |
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Standard SSL certificate
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Gated Content
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$$$ Requires CMS Enterprise |
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User & Role-Based Administration
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Content Staging
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$$$ Requires Plug-In |
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Dynamic Content & Personalization
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Multi-language Content Creation
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A/B testing
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CMS Hub Enterprise customers see 3.6x the number of inbound leads as Professional customers.
Read more in the HubSpot Annual ROI Report.
We were familiar with HubSpot’s landing pages tool in Marketing Hub, and I liked how simple and straightforward the backend is compared to WordPress. [Apptega worked with a web development agency to bring their site from WordPress into HubSpot.]
Joelle Palmer
Digital Marketing Manager
Apptega
HubSpot is trusted by over 177,000 businesses in more than 120 countries.
How HubSpot Measures Up
Our expert research team put in hours of work comparing the top 5 website builders in their field to bring you the best, most up to date information.
Free CMS Tools
A free suite of content management tools for marketers and developers. Create or expand your website with free hosting, visual editing features, and more.
Websites Built on CMS Hub
Companies trust HubSpot CMS to drive business growth. See what others have built with HubSpot’s tools, and get inspiration for your own website.
Deliver Seamless Digital Experiences with HubSpot today.
CMS Hub has everything you need to build a powerful, optimized website that converts.
