What is a WordPress plugin?

A WordPress plugin is a bit of code that you can use to extend the features or capabilities of your current WordPress site. For instance, you can add forms, videos, a paywall, or even a learning management system directly into your WordPress site using plugins. Some plugins are quite complex and require technical knowledge to install, whereas others are easy and just need a click of a button to get started. You can further enhance your plugin functionality with a variety of WordPress integrations. WordPress integrations seamlessly connect tools, services, or platforms with your WordPress website to make it more powerful and effective. With HubSpot’s WordPress plugin, you can take advantage of HubSpot’s CRM, sales, and marketing tools right within the functionality of your WordPress installation. Create automated emails, forms, and more with drag and drop builders. Harness the power of in-depth website analytics all while funneling the data directly back into HubSpot’s CRM tools.

What makes the HubSpot WordPress plugin popular?

Popular HubSpot WordPress plugin features include: CRM and contact management platform right within WordPress CRM tools to organize, track, and nurture leads and customers Customer management software like live chat and chatbots Website analytics and reporting dashboards, including exit intent Forms and pop-ups to re-engage customers Marketing automation software including an email newsletter builder

Trusted by 280,000+ websites
HubSpot WordPress Plugin

The free CRM plugin to help you grow easier, faster, and better.

Capture, organize and engage web visitors with free forms, live chat, CRM (contact management), email marketing, and analytics. Easy to use and no coding necessary. A HubSpot-built WordPress integration.

What is HubSpot? Download the free plugin

CRM & Contact Management

Your website forms will automatically sync with your HubSpot database so you can easily manage your contacts, segment them into lists, and see every interaction they've had with your website. This plugin creates and updates each contact record with a unified timeline of the contact’s page views, live chat conversations, form submissions, and more.

Email Marketing

Build beautiful, responsive newsletters to send to your email contacts with HubSpot’s easy-to-use, drag-and-drop email builder. Build your own or choose from 20+ pre-designed email templates.

Marketing Automation

Send an automated email when someone fills out a form or sends you a live chat message. All emails are automatically logged in your CRM and include tracking for open and click rates so you can track engagement in an automated workflow.

Live Chat & Chatbots

Add live chat to your website and easily engage and help your site visitors. Add 24/7 chatbots to your website to help automate lead capture and support. Now you can help your visitors while you sleep!

Forms & Popups

Create beautiful forms and popups on your website in minutes using the intuitive drag-and-drop builder to attract new leads. Choose from various form templates to engage your website visitors.

Rather stick with your existing forms and popup tools? That’s fine too! HubSpot integrates with most WordPress form and popup builders out-of-the-box so you don’t have to worry about a thing.

Analytics

Built-in analytics makes it easier to understand which sales and marketing actions are driving the most success… and which ones you need to fix. See how your forms, popups, live chat and chatbots, email marketing, and sales follow-ups are helping grow your business.

Seamless Integrations

Happy with the tools you’re using? Now you can quickly integrate HubSpot with over 1,500+ apps including Gravity Forms, WooCommerce, Stripe, and more.

HubSpot also works great with Zapier, so you can easily connect your tools together with various WordPress integrations.

Get personalized service and 24/7 support.

You don’t have to go it alone. HubSpot’s award-winning customer service and support teams are here to help your growing business succeed — every step of the way.

Enroll in the free HubSpot Academy course

Integrate with the tools you know and love.

Add even more power to your favorite WordPress plugins with WordPress integrations. Get access to more than 1,500+ apps with tools and software you need to run your business.

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HubSpot was a big factor in helping us scale WP Buffs to $1M in revenue. Their plugin and sales CRM made our sales process so much more professional and kept us fully organized as we grew from 1 sales person to 4. Plus, the reporting dashboards allow me to know where our sales game is strong and where we can still improve with just a few clicks. Needless to say, I'm all in on HubSpot.

Joe Howard
Founder & CEO

WP Buffs
HubSpot’s WordPress plugin provides us and our customers an impressive array of sales, marketing, and CRM features built right into the WordPress backend. We can now easily engage and delight our website visitors and provide them with great customer experiences.

Carl Hancock
Co-Founder & CEO

Gravity Forms
As the solution for migrating any website to WordPress, WordHerd receives a high volume of clients who often require a direct CRM integration. The HubSpot WordPress Plugin has not only solved this problem for WordHerd clients, but it has also benefited our own sales and marketing efforts. Our organization has seen major improvements and an increase in sales since migrating to HubSpot CRM. We've shifted from simply storing contacts to managing relationships with our clients.

Kris Hadlock
President and CTO

WordHerd
I like HubSpot because it has a similar philosophy to Astra. It makes complex processes simple and offers them to as many people as possible. I recommend it because it helps the same businesses that use Astra to manage contacts and leads, perform email outreach and many of the fundamental marketing tasks businesses need to grow.

Sujay Pawar
CEO & Founder of Astra, Brainstorm Force

280K+

WordPress websites using the HubSpot plugin
4.5

average star rating

A WordPress plugin is a bit of code that you can use to extend the features or capabilities of your current WordPress site. For instance, you can add forms, videos, a paywall, or even a learning management system directly into your WordPress site using plugins. Some plugins are quite complex and require technical knowledge to install, whereas others are easy and just need a click of a button to get started.

You can further enhance your plugin functionality with a variety of WordPress integrations. WordPress integrations seamlessly connect tools, services, or platforms with your WordPress website to make it more powerful and effective.

With HubSpot’s WordPress plugin, you can take advantage of HubSpot’s CRM, sales, and marketing tools right within the functionality of your WordPress installation. Create automated emails, forms, and more with drag and drop builders. Harness the power of in-depth website analytics all while funneling the data directly back into HubSpot’s CRM tools.
A customer relationship management (CRM) system is a business tool that collects, organizes, and manages all your customer-related data so you can effectively track the buyer's journey for every individual your business interacts with, streamline communication, enhance the customer experience, and improve data management.
Popular HubSpot WordPress plugin features include:
- CRM and contact management platform right within WordPress
- CRM tools to organize, track, and nurture leads and customers
- Customer management software like live chat and chatbots
- Website analytics and reporting dashboards, including exit intent
- Forms and pop-ups to re-engage customers
- Marketing automation software including an email newsletter builder
The HubSpot WordPress plugin is perfect for agencies, business owners (including small businesses and ecommerce companies), bloggers, designers, or anyone with a WordPress website that wants to use a seamless CRM plugin with built-in marketing tools. 194,000+ customers in 120+ countries already use HubSpot to grow their businesses.
HubSpot’s WordPress plugin is free to use. If you’re looking for more advanced features to help automate and scale your business operations, HubSpot also offers premium plans with Starter, Professional, and Enterprise editions of Marketing Hub.
Depending on how technical your team is, implementation time may vary. For companies with limited technical resources, the implementation time can be a bit longer. Mapping, embedding, and making sure that the code is working correctly is the most significant piece of implementation.
You can easily integrate HubSpot with over a thousand software integrations, including:
- Social media software, analytics, and advertising software like Facebook Ads, Google Ads, Hotjar, Twitter, and more
- Communications and design integrations like Canva, HelloSign, Vidyard, and more
- CRM, email marketing, and marketing automation integrations like Constant Contact, Mailchimp, Salesforce, WP Fusion, Campaign Monitor, and more
- Ecommerce, recurring payment, and payment processing integrations like Shopify, Stripe, and WooCommerce
- Events and meeting schedule software integrations like Calendly and Eventbrite
- Forms, landing page builds, and CRO integrations like Elementor, Formidable Forms, Gravity Forms, OptinMonster, Typeform, Survey Monkey, and WPForms
- Live chat and customer support software integrations like Drift, Intercom, LiveChat, and Zendesk
- Productivity and project management software integrations like Asana and Jira
At HubSpot, we work with WordPress businesses to integrate their products into the free HubSpot CRM. We also partner with agencies and hosting providers to help businesses around the world grow better.

If you’d like to integrate your plugin or theme with HubSpot or have an idea for a different partnership effort, please fill in this form and we’ll get back to you soon.

Stop sacrificing power for ease of use, and start using plugins that helps you grow — and grows right along with you.

Download the free plugin

Trusted by 280,000+ websites
HubSpot WordPress Plugin

The CRM, Sales, and Marketing WordPress plugin to grow your business better.