Dr Carolyn Mair

Picture of Carolyn

Reader in Psychology at London College of Fashion, University of the Arts London

Subject Director for Fashion and Psychology


Research interests

My research interests are in the application of psychology to solve real world problems, improve performance and enhance well-being. Currently, I am Principal Investigator on an EPSRC funded project, MICAPaSE and Co-Investigator on a BA/Leverhulme funded project. Other work in progress includes aspects of consumer psychology, an investigation of self-esteem and ageing and an evaluation of strategies aimed at increasing student satisfaction in Higher Education through helping them make more realistic predictions.

Research projects



Detecting Uncertainty, Improving Retention: A psychometric approach to reducing attrition in Higher Education . Funded by BA/Leverhulme in collaboration with Dr Lalage Sanders, Cardiff Metropolitan University.


Metacognitive Instruction, Confidence and Prediction in Software Engineering (MICaPASE). Funded by EPSRC in collaboration with Prof Martin Shepperd, Brunel University and Simula Research Labs, Norway, and industrial partners Hewlett Packard (HP) and Lloyds TSB. MICaPASE is investigating the impact of cognitive biases on decision making and problem solving in expert software engineering personnel, and how debiasinbg strategies, such as critical reflective practice can help overcome cognitive biases to improve the practices of software professionals. The findings will impact the software industry, its clients and other sectors where accurate predictions are required in uncertain environments.


SOCRAD: Sharing Online Critical Reflection and Discussion in collaboration with Dr Jacqui Taylor, Bournemouth University.
Funded by The HEA Psychology Network.


CogCBR: A Cognitive Perspective on Analogy-based Project Estimation in collaboration with Professor Martin Shepperd, Brunel University and EDS, UK (now HP, UK).
Funded by EPSRC.

Teaching and Supervision

Professional Membership

Recent invited talks

  • Debating the Uncanny Valley, Cognition Research Cluster, Southampton Solent University, 6th March 2013.
  • Debating the Uncanny Valley, BPS Wessex Branch seminar, Bournemouth University, 7th March 2013.
  • A Day in the Life..., North London Postgraduate Psychologists Group, UCL, London, 4th April 2013.
  • Estimates: its all in the mind?, British Computer Society Project Management Specialists Group, 14th May 2013.
  • Selected Publications

    Mair, C. & King, I. (2013) Clothing cultures, Fashion Colloquia, Parsons, New York, USA, February 2013.

    Mair, C., Shepperd, M. & Jorgensen, M. (2013) Cognitive bias remains after debiasing information, 121st American Psychological Association Annual Convention, Hawaii, USA, July-August, 2013.

    Mair, C. & Tamburic, D. (2013) Attitudes on the Management of Aging Skin in Women over Sixty, Third Aging and Society: An Interdisciplinary Conference, Chicago, USA, November 2013.

    Mair, C. & Taylor, J. (2013) Adaptive thinking for well-being, Invited Symposium 13th European Congress of Psychology 2013 , Stockholm, Sweden, 9-12 July 2013.

    Taylor, J. & Mair, C. (2013) Activities to engage students with psychological literacy to enhance employability, Invited Symposium 13th European Congress of Psychology 2013, Stockholm, Sweden, 9-12 July 2013.

    Mair, C. (2012) Using technology for enhancing reflective writing, metacognition and learning, Journal of Further and Higher Education, 40, 2, 147-167.

    Shepperd, M., Song Q., Sun, Z. & Mair, C. (2012) Data Quality: Some Comments on the NASA Software Defect Data Sets, IEEE Transactions on Software Engineering.

    Mair, C. (2012) Helping students succeed through using reflective practice to enhance metacognition and create realistic predictions, Psychology Teaching Review, 18, 2, 42-46.

    Mair, C. (2012) The impact of metacognitive training on prediction accuracy and subjective well-being, Lilly Conference on College and University Teaching, Bethesda, MD, May 2012.

    Mair, C. (2012) Helping students in HE succeed through using reflective practice to enhance metacognition and create more realistic predictions, HEA STEM Annual Conference, London, April 2012.

    Mair, C. (2012) The effects of online metacognitive instruction on managing student expectations, 6th International Technology, Education and Development Conference, Valencia (Spain), March 2012.

    Mair, C. & King, I. (2012) Clothing Europe, Workshop on Fashioning Management, European Institute for Advanced Studies in Management (EIASM), London, UK, June 2012.

    Mair, C., Martincova, M. & Shepperd, M. (2012) An empirical study of software project managers using a case-based reasoner, 45th Hawaii International Conference on System Sciences (HICSS), January 2012.

    Taylor, J. & Mair, C. (2012) The impact of subjective well being on adherence to a programme of metacognitive training and on prediction accuracy, 1st Canadian Positive Psychology Association Conference, Ottawa, Canada, July 2012.

    Taylor, J. & Mair, C. (2012) Shared reflection and online discussion between Psychology students to develop reflective practice and enhance metacognitive awareness, BPS Annual Conference, London, 18-20 April 2012.

    Tijou, I., Mair, C. & McKensie, S. (2012) Adherence to moderate or high intensity diet or exercise and effects on memory and well-being, 26th Conference on European Health Psychology Society, Prague, 21-25 August 2012.

    Tijou, I., Mair, C. & McKensie, S. (2012) The effect of intensity of recommendations on adherence to a healthy diet & exercise and subsequent effects on working memory and well-being, BPS Annual Conference, London, 18-20 April 2012.

    Mair, C. (2011) How technology can facilitate students' reflective practice, Dialogue, 1, 1.

    Mair, C. (2011) Understanding the cognitive benefits of a sculpture garden for patients with Alzheimer's Disease and their families: a feasibility study, Alzheimer's Association International Conference on Alzheimer's Disease, 2011 (ICAD), Paris, July 2011.

    Mair, C. & Shepperd, M. (2011) Human judgement and software metrics: vision for the future, 2nd International Workshop on Emerging Trends in Software Metrics (WeTSOM 2011), Hawaii, USA, May 2011.

    Mair, C. & Taylor, J. (2011) Critical reflection and discussion facilitated by a virtual learning environment across two universities, International Technology, Education and Development Conference (INTED, 2011), Valencia, Spain, March 2011.

    Taylor, J. & Mair, C. (2011) An evaluation of the effectiveness of shared online reflection and discussion between psychology students to develop reflection skills, 2nd Vancouver International Conference on the Teaching of Psychology, Vancouver, BC, Canada, July 2011.

    Taylor, J. & Mair, C. (2011) A qualitative analysis of critical reflection and discussion between students at two universities using a virtual learning environment, 3rd eLearning 2.0 conference, Brunel University, UK, July 2011.

    Mair, C. (2010) Structured Reflection Facilitates Metacognitive Awareness and Learning. Improving University Teaching (IUT) 35th International Conference, Washington DC, July 2010.

    Konczak, J., Coulter-Smith, G., Power, L., Mair, C. & Buckley, M. (2010) Cultural dissonance, j9, http://www.j9interactivevideo.com/j9.pdf

    Mair, C. (2009) Using meta-reflection to enhance performance. Improving University Teaching (IUT) 34th International Conference, Vancouver, Canada, July, 2009.

    Mair, C. (2009) Using meta-reflection to enhance performance. Linking teaching and research through reflexive methodologies: Reflective Practice: SIG HEA, Health Sciences and Practice Subject Centre, King's College, London, February, 2009. Published online at http://www.health.heacademy.ac.uk/news-events/eventsbox/2009/reflectivefeb09

    Mair, C. & Shepperd, M. (2009) Human vs. algorithm. 1st International Symposium on Search Based Software Engineering, IEEE Computer Press, Windsor, UK, May 2009.

    Shepperd, M., Mair, C., Martincova, M. & Stephens, M. (2009) Personality and analogy-based project estimation. 6th Software Measurement European Forum (SMEF'09), Rome, Italy, May 2009.

    Shepperd, M., Mair, C. & Martincova, M. (2009) A literature review of expert problem solving using analogy. 13th International Conference on Evaluation & Assessment in Software Engineering (EASE 2009), Durham, April 2009.

    Mair, C. & Shepperd, M. (2008) A cognitive perspective on analogy-based project estimation. 25th Anniversary Annual British Psychological Society Cognitive Section Conference, Southampton, UK, September 2008.

    Mair, C., Shepperd, M. & Stephens, M. (2008) How cognitive psychology can help analogy-based project estimation. 19th Annual UK Software Metrics Association (UKSMA) Conference, London, October 2008.

    Taylor, J. & Mair, C. (2008) Qualitative methods for classifying and detecting online identity deception. CHI '08 the balance between art and science, Florence, Italy, May 2008.

    Song, Q. Shepperd, M. & Mair, C. (2006) Software defect association mining and defect correction effort prediction. IEEE Transactions on Software Engineering, 32 (2), pp. 69-82.

    Mair, C., Shepperd, M. & Jorgensen, M. (2006) An analysis of data sets used to train and validate cost prediction systems. ACM SIGSOFT Software Engineering Notes,30 (4), pp. 1-6.

    Mair, C. & Shepperd, M. (2006) Looking at comparisons of regression and analogy-based software project cost prediction. International Conference on Software Engineering Research and Practice (SERP'06), Las Vegas, June 2006.

    Mair, C., Shepperd, M. & Forselius, P. (2006) An empirical analysis of software productivity. 3rd Software Measurement European Forum (SMEF'06), Rome, May 2006.

    Mair, C. & Shepperd, M. (2005) The consistency of empirical comparisons of regression and analogy-based software project cost prediction. The 4th International Symposium on Empirical Software Engineering (ISESE), Noosa Heads, Australia, December 2005.

    Song, Q., Shepperd, M. & Mair, C. (2005) Using grey relational analysis to predict software effort with small data sets. 11th IEEE International Software Metrics Symposium (Metrics'05), Como, Italy, September 2005.

    Mair, C., Shepperd, M. & Jorgensen, M. (2005) An analysis of data sets used to train and validate cost prediction systems. PROMISE 2005, St Louis, MI, USA, July 2005.

    Mair, C. & Shepperd, M. (2004) Making software cost data available for meta-analysis. 8th International Conference on Empirical Assessment in Software Engineering (EASE'04), Edinburgh, Scotland, UK, May 2004.

    Mair, C., Shepperd, M., Kirsopp, C., Premraj, R. & Heathcote, D. (2004) Understanding object feature binding through experimentation as a precursor to modelling. 8th Neural Computation and Psychology Workshop, Connectionist Models of Cognition and Perception II. H. Bowman & C. Labiouise (Eds) Progress in Neural Processing 15. World Scientific, 295-305.

    Premraj, R., Twala, B. & Mair, C. (2004) Productivity of software projects by business sector: an empirical analysis of trends. 10th International Software Metrics Symposium, Chicago, USA, September 2004.

    Mair, C. (2003) Towards a further understanding of object feature binding. 7th International Conference on Cognitive and Neural Systems (ICCNS), Boston, USA, May 2003.

    Mair, C., Kadoda, G., Lefley, M., Phalp, K., Schofield, C., Shepperd, M. & Webster, S. (2000) An investigation of machine learning based prediction systems, Journal of Systems and Software, 53, 1, pp.23-29.

    Mair, C. & Shepperd, M. (1999) An investigation of rule induction based prediction systems. 21st International Conference on Software Engineering (ICSE), Los Angeles, USA, May 1999.

    Bennett, K., Burd, E., Kemerer, C., Lehman, M., Lee, M., Madachy, R., Mair, C., Sjoberg, D. & Slaughter, S. (1999) Empirical studies of evolving systems. Empirical Software Engineering: an International Journal, 4, 4, pp.370-380.



    Last updated: 4 April 2014